You need to determine the purpose of the site. E.g. is it a public relations tool, an information clearinghouse, or a direct channel for selling products?

A Web site can be ideal for displaying information typically hard for your customers to find.

How can you use graphics and photos to add vitality to your site. How would you use your own artwork or which photographs do you take of your premises

Previously printed brochures, newsletters, and other marketing materials can all be used on your site, how will you use them

How will you group together a summary of the organization, core products or services, and location information for your site.

How will you use Special offers to help you assess the volume of visitors to your site.